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Online Marketing Manager 
at Eutechnyx in Tech City / Silicon Roundabout
ABOUT EUTECHNYX
Eutechnyx is one of the world’s leading independent game developers. With a history spanning nearly 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte. The company is currently in the process of setting up a publishing arm for the cutting edge online racing title, Auto Club Revolution. For more information, please visit www.eutechnyx.com.
ABOUT AUTO CLUB REVOLUTION
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
The Online Marketing Manager is responsible for defining and executing cutting edge, high quality and financially smart online marketing campaigns. The individual has overall responsibility for online campaign management and digital media planning.
TASKS AND RESPONSIBILITIES:
Develop, execute and control effective online marketing campaigns by using all relevant channels
Work with media and advertising agencies as well as networks to optimise campaign ROI
Develop and execute successful performance marketing campaigns with high emphasis on ROI metrics
Build up and manage an international affiliate and media partner network
Work closely with brand and product management to develop integrated marketing activities
Develop strategies to acquire high-quality users by keeping user acquisition costs within budget
Provide analysis and campaign reportings to senior management
Create and execute customer retention tools together with community management
QUALIFICATIONS:
Minimum of 2-3 years experience in online marketing and digital entertainment
Specialist understanding of digital marketing channels including online, web production and social
Knowledge of online games mechanics with an emphasis on free-to-play business models
Demonstrable creative and strategic thinking
Understanding of the marketing mix
Ability to apply critical thinking and analysis to projects / workflow and then act on it
Good communication, collaboration and presentation skills required
Self-motivated individual
Attention to detail and keen ownership of projects
A desire to deliver high quality work and achieve
Passionate about digital, entertainment and new technology
Please apply at jobs@eutechnyx.com
Eutechnyx is one of the world’s leading independent game developers. With a history spanning nearly 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte. The company is currently in the process of setting up a publishing arm for the cutting edge online racing title, Auto Club Revolution. For more information, please visit www.eutechnyx.com.
ABOUT AUTO CLUB REVOLUTION
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
The Online Marketing Manager is responsible for defining and executing cutting edge, high quality and financially smart online marketing campaigns. The individual has overall responsibility for online campaign management and digital media planning.
TASKS AND RESPONSIBILITIES:
Develop, execute and control effective online marketing campaigns by using all relevant channels
Work with media and advertising agencies as well as networks to optimise campaign ROI
Develop and execute successful performance marketing campaigns with high emphasis on ROI metrics
Build up and manage an international affiliate and media partner network
Work closely with brand and product management to develop integrated marketing activities
Develop strategies to acquire high-quality users by keeping user acquisition costs within budget
Provide analysis and campaign reportings to senior management
Create and execute customer retention tools together with community management
QUALIFICATIONS:
Minimum of 2-3 years experience in online marketing and digital entertainment
Specialist understanding of digital marketing channels including online, web production and social
Knowledge of online games mechanics with an emphasis on free-to-play business models
Demonstrable creative and strategic thinking
Understanding of the marketing mix
Ability to apply critical thinking and analysis to projects / workflow and then act on it
Good communication, collaboration and presentation skills required
Self-motivated individual
Attention to detail and keen ownership of projects
A desire to deliver high quality work and achieve
Passionate about digital, entertainment and new technology
Please apply at jobs@eutechnyx.com
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Published at 22-12-2011
Viewed: 349 times
Viewed: 349 times