This job ad has been posted over 90 days ago...
0
applicants
Head of Marketing 
at Eutechnyx in Tech City / Silicon Roundabout
ABOUT EUTECHNYX
Eutechnyx is one of the world’s leading independent game developers. With a history spanning nearly 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte. The company is currently in the process of setting up a publishing arm for the cutting edge online racing title, Auto Club Revolution. For more information, please visit www.eutechnyx.com.
ABOUT AUTO CLUB REVOLUTION
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
The Head of Marketing is responsible for the positioning, the brand strategy as well as international marketing campaigns for Auto Club Revolution in order to maximise market exposure and revenue. The Head of Marketing is a passionate and experienced Marketeer who is prepared to work in a fast-paced and dynamic environment. Online Games and the free-to-play business model are fields in which the individual feels comfortable and confident.
TASKS AND RESPONSIBILITIES:
Define brand and marketing strategy for ACR and convert this into effective campaigns
Define the market position of the game through in depth analysis of the marketplace and competitors
Develop and execute effective marketing programs within existing channels focused on increased player engagement and successful promotions with brand and media partners
Make sure that the ACR brand is being built-up and handled consistently on a worldwide basis
Create and execute marketing co-operations and promotions with car and parts manufacturers
Co-ordinate the creation of supporting assets including videos, pictures and interviews
Work closely with developers, games designers and community managers to constantly improve the player experience
QUALIFICATIONS:
Minimum of 2-3 years of work experience in the field of marketing online games, preferably with an emphasis on free-to-play and social network environments
Experience in creating and executing successful consumer marketing campaigns with the goal of acquiring and engaging new and existing users
Experience of planning and developing customer acquisition and retention programs
Understanding of messaging, positioning and communication strategies
Self-motivated and extremely organised
Excellent written, oral and interpersonal communication skills
Strong relationship building and influencing skills
Please apply at jobs@eutechnyx.com
Eutechnyx is one of the world’s leading independent game developers. With a history spanning nearly 25 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Charlotte. The company is currently in the process of setting up a publishing arm for the cutting edge online racing title, Auto Club Revolution. For more information, please visit www.eutechnyx.com.
ABOUT AUTO CLUB REVOLUTION
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
The Head of Marketing is responsible for the positioning, the brand strategy as well as international marketing campaigns for Auto Club Revolution in order to maximise market exposure and revenue. The Head of Marketing is a passionate and experienced Marketeer who is prepared to work in a fast-paced and dynamic environment. Online Games and the free-to-play business model are fields in which the individual feels comfortable and confident.
TASKS AND RESPONSIBILITIES:
Define brand and marketing strategy for ACR and convert this into effective campaigns
Define the market position of the game through in depth analysis of the marketplace and competitors
Develop and execute effective marketing programs within existing channels focused on increased player engagement and successful promotions with brand and media partners
Make sure that the ACR brand is being built-up and handled consistently on a worldwide basis
Create and execute marketing co-operations and promotions with car and parts manufacturers
Co-ordinate the creation of supporting assets including videos, pictures and interviews
Work closely with developers, games designers and community managers to constantly improve the player experience
QUALIFICATIONS:
Minimum of 2-3 years of work experience in the field of marketing online games, preferably with an emphasis on free-to-play and social network environments
Experience in creating and executing successful consumer marketing campaigns with the goal of acquiring and engaging new and existing users
Experience of planning and developing customer acquisition and retention programs
Understanding of messaging, positioning and communication strategies
Self-motivated and extremely organised
Excellent written, oral and interpersonal communication skills
Strong relationship building and influencing skills
Please apply at jobs@eutechnyx.com
Recent jobs at Eutechnyx
Community Manager Online Games - German Speaking at Eutechnyx in Tech City / Silicon Roundabout
23-03-2012
Python Programmer - Online Games at Eutechnyx in Tech City / Silicon Roundabout
20-03-2012
Server Programmer - Online Games at Eutechnyx in Tech City / Silicon Roundabout
19-03-2012
Web Programmer - Online Games at Eutechnyx in Tech City / Silicon Roundabout
13-03-2012
PR Manager at Eutechnyx in Tech City / Silicon Roundabout
14-02-2012
Published at 22-12-2011
Viewed: 405 times
Viewed: 405 times