InXite was founded in 2012 by a group of technologists who grew tired with the misuse of email in the corporate world. The culture of carbon copying that results in a mailbox overrun with irrelevant emails, distracts individuals from important information. This frustration lead the design and development of InXite Notify, which has since evolved into a sophisticated messaging platform. Notify empowers businesses to communicate critical information effectively to employees or customers across an array of devices. This ensures users from desktop to mobile are able to subscribe to channels and receive relevant notifications wherever they are. The on-going introduction of certified integrations with a host of industry recognised systems, further enhances the power of InXite, automating the distribution of information directly to users. The importance of a tool such as Notify can be illustrated by a growing number of global enterprises, adopting InXite as their preferred mechanism for targeting critical communication.